ON OCTOBER 1, 1971, A FRENCH JOURNALIST REGISTERED THE RENOWNED SMILEY FACE LOGO AS A TRADEMARK FOR THE FIRST TIME. SUBSEQUENTLY, THREE MONTHS LATER, JANUARY 1, 1972 , HE PUBLISHED IT IN THE FRANCE-SOIR NEWSPAPER. A SIMPLE YET BOLD GESTURE, DESIGNED TO HIGHLIGHT STORIES OF HOPE AND POSITIVITY, IT DISTINGUISHED THE GOOD NEWS FROM THE BAD. THIS HEARTFELT ACT IGNITED A NEW ERA OF OPTIMISM, RAPIDLY EVOLVING INTO A UNIVERSAL ICON OF HAPPINESS.
INSPIRED BY THIS TIMELESS MOVEMENT OF POSITIVITY, SMILEY COFFEE ESTABLISHED A CONCEPT STORE DEEPLY ROOTED IN ITS 54-YEAR HERITAGE, PAYING HOMAGE TO THE ORIGINAL SMILEY LOGO.
LOCATED AT 138 LUDLOW STREET, THE STORE HOUSES TWO BRANDS: SMILEY COFFEE, A SPECIALTY COFFEE SHOP, AND SMILEY 1972, A FASHION AND LIFESTYLE BRAND.
SMILEY COFFEE OFFERS EXPERTLY CRAFTED COFFEE BLENDS ALONGSIDE A EUROPEAN- INSPIRED COFFEE MENU, FOCUSING ON THE HIGHEST COFFEE-MAKING TECHNIQUES.
SMILEY 1972 EXPLORES THE YEARS OF ITS FOUNDING AND STUDIES THE LIFE BEHIND THE SCENES OF THE FOUNDER OF SMILEY, THROUGH EUROPEAN TASTE-MAKING CULTURE AND NARRATIVE-BASED COLLECTIONS.
OFFERING FORMAL AND INFORMAL WEAR AS UNIFORMS UNDER THE SAME ROOF AS COFFEE, SMILEY COFFEE AND SMILEY 1972 CREATED A LIFESTYLE BRAND. SEAMLESSLY MERGING PAST-INSPIRED TAILORING AND SPORTSWEAR APPAREL WITH CAFÈ CULTURE.